Your business plan should start with a research analysis that defines your industry of choice.  Second, you should do a target market to identify the demographics for your business.  Third, you should do a competitive analysis to show all the potential competitors within your target market.  Next, you should produce a pricing strategy that gives you an estimated cost, suggested price and projected profit margin for your business products or services.  Then, you should produce a sales strategy through database building techniques that will be a guide for your business sales goals, sales activities, and sales revenue modeling.  Following the sales strategy, you should produce a marketing strategy that will advertise and market to the different sales databases.  After the marketing strategy is completed, you should develop the operation structure, which identifies the hours of operation, maximum sales capacity, and standard operating procedures for the business.  Following the operation structure, you should create a development strategy that will project the next 5 years of your business operation.  This will lead you into your financial projections for the next five years.  Your financial projections should include projected financial statements, profit and loss statements, cash-flow statements, balance sheets, and a break even analysis.  You should also include the total funding needed for the business, and a funding scheduled solution to paying the lender or investor back.  Congratulations, you now have a successful business plan to succeed.  Call us fi you need help with any of these key business plan objectives.  

Executive Summary

Within the overall outline of the business plan, the executive summary will follow the title page. The summary should tell the reader what you want. This is very important. All too often, what the business owner desires is buried on page eight. Clearly state what you're asking for in the summary.

Related: How to Start a Business With (Almost) No Money

Business Description

The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.

Market Strategies

Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.

Competitive Analysis

The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle.

Design & Development Plan

The purpose of the design and development plan section is to provide investors with a description of the product's design, chart its development within the context of production, marketing and the company itself, and create a development budget that will enable the company to reach its goals.

Operations & Management Plan

The operations and management plan is designed to describe just how the business functions on a continuing basis. The operations plan will highlight the logistics of the organization such as the various responsibilities of the management team, the tasks assigned to each division within the company, and capital and expense requirements related to the operations of the business.

Financial Factors

Financial data is always at the back of the business plan, but that doesn't mean it's any less important than up-front material such as the business concept and the management team.


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